Marking its 50th birthday of its iconic Creme Egg, Cadbury celebrates with the ‘Golden Goobilee’.

Our hero film allowed us to launch the Golden Goobilee with a bang. We wanted everyone to join in their 50th birthday and make this the most inclusive season ever, so we made sure our casting was truly representative of our broad audience as we invited the whole nation to join in our celebrations by eating a Creme Egg any way they wanted!

With 3 million views and 36k mentions, this was one of our most talked about projects to date!