As part of our work with Chevrolet to bring Manchester United fans and their favourite players closer together, we were asked to produce a call to action inspiring fans to share and celebrate their pre-match rituals to launch a global campaign showing the diversity and breadth of the club and brand’s legion of loyal fans.

Collaborating with MoFilm, we produced an engaging and diverse film showcasing the wide range of rituals and superstitions shared by players and fans all over the world. Using fan footage from filmmakers in Chevrolet’s key territories, including the US, Asia, and South America, combined with profiles of some of United’s biggest superstars, we showed that the excitement, nerves and rituals that come before a big game unite fans and players across the globe, whether you’re in the Old Trafford dressing room, or half way around the world.

Released in multiple languages with 4 territory-specific 30” cuts targeted at key markets, the campaign was viewed and shared globally and inspired fans to share and discuss their #MatchDayRitual, helping to deepen the brand’s connection with the football community.