The Y85 commercial with Princess Yachts saw us continue to push the brand away from boating cliches that dominate advertising in the industry, and look to explore a more authentic, naturalistic portrayal of life on board.

We focussed on a real family, who, despite an element of chaos and disfunctionality, that we all recognise from our own family gatherings, all come together each evening to share a special moment together over dinner.

Using the family dinner as the main storytelling device, we were able to use the lazy susan at the centre of the table as a way of shifting focus between members of the family, before flashing back and seeing the day through their eyes. This allowed to show the real world use of the boat from many perspectives.