In the early days of the 2020 lockdown, Craft’s Rob Davies worked closely with agency and brand to create 4 mesmerising spots for VW commercial vehicles.
Our single shot films, showed a small business (and VW van) owner; back to work, going about their daily tasks. Whether that is a cement mixer, or a cake spinning on a lazy susan, this construct primarily acted as a strong visual representation of our 0% offer. But also on a subliminal level, this is showing the turning of a wheel…. the wheels of industry or the wheels of a VW van, the driving force behind their business.
Winner of 2 x Silver Drum Rose Awards 2021.